You’ve probably heard the term “viral marketing” more than a few times in the past. It’s bandied about enough these days. It is an extremely important and highly viable means by which you can actively engage an audience well beyond your own. Unfortunately, it is also very hard to know when a viral marketing concept will actually be successful. It might take multiple tries and repeated trial and error to be sure something will work. Continue Reading

Popularity: 12% [?]

In case you haven’t already caught on, YouTube launched their Insight service on Wednesday and it has some rich potential for you if you do any viral or other video promotion of your music.

This post on the YouTube blog announcing the Insight release describes the analytics service as “a free tool that enables anyone with a YouTube account to view detailed statistics about the videos that they upload to the site.” Continue Reading

Popularity: 21% [?]

There are a lot of social networks online and more are created each and every day to compete in niches such as dating, pet owners, and sports fans. Knowing which ones will provide you with the resources and interaction you need to market your music is hard.

To help you get started in that process, here are ten of the best music oriented social networks currently on the Internet (that are not MySpace). If you are in a band, these are absolute must use sites for the promotion process. You should have accounts on as many as possible, at least to explore and test out their features. Continue Reading

Popularity: 100% [?]

One of the basic, irrefutable truths of all marketing techniques is that you must offer something above and beyond what you customer expects. Like it or not, your band’s marketing campaign needs to utilize the same basic marketing concepts as almost every other major company and brand out there and that includes providing something that your “customer” or listener in this case, does not expect. Continue Reading

Popularity: 10% [?]

The Internet is a whole new world of promotional opportunities. Essentially everything you thought you knew about the business can be thrown out the window when you log into MySpace or any of a dozen other social networks to find new fans. Those bands that fail to make the essential adjustment are doomed to fail until they realize just how different everything is. For the rest of you, here are 5 essential tips that help you look beyond the basics of Music Marketing to find what you can really accomplish online. Continue Reading

Popularity: 10% [?]