You’ve probably heard the term “viral marketing” more than a few times in the past. It’s bandied about enough these days. It is an extremely important and highly viable means by which you can actively engage an audience well beyond your own. Unfortunately, it is also very hard to know when a viral marketing concept will actually be successful. It might take multiple tries and repeated trial and error to be sure something will work. Continue Reading

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One of the basic, irrefutable truths of all marketing techniques is that you must offer something above and beyond what you customer expects. Like it or not, your band’s marketing campaign needs to utilize the same basic marketing concepts as almost every other major company and brand out there and that includes providing something that your “customer” or listener in this case, does not expect. Continue Reading

Popularity: 10% [?]