I thought I’d take a minute to switch from the regular topic of online music promotion to the tried and true offline epitome of breaking your band at the grassroots – touring.

Take a look at Martin Atkins’ Tour Smart, a must have book of touring secrets every artist should read before heading on tour. I bring this up because a lot of you have been talking to me about ideas for promoting your summer tour on the internet. Continue Reading

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I usually limit myself to a post a day, but I couldn’t wait to point out this post titled “Study: Blogs Trump MySpace for Selling Music” by Mack Collier over at mpdailyfix.com.

He’s talking about this study from NYU’s Stern School of Business that found blogging has a positive impact on the success of a CD release – more than the number of friends you have on your MySpace profile.

This is something I’ve been saying for a while. It’s why I dedicated a section of my eBook, The Ultimate Guide to Promoting Your Music Online, to introducing the concept of blogging for music promotion.

HypeBot has reported on this as well. As they point out:

“According to the study, if 40 or more blog posts were made before an album’s release sales ended up being three to four times times the average for both indie and major releases. If blog posts crossed 250, album sales rose to six times the average regardless of label.”

Of course, major labels still have success using traditional methods, but this goes to show that it’s possible to get serious results by embracing the world of Web 2.0.

If you haven’t jumped on board social marketing to support your music marketing yet, you’re missing out! Download a FREE preview of The Ultimate Guide to Promoting Your Music Online today, surf this blog, and gain an advantage in your music promotion strategy before the others catch on!

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The Internet is a great tool to spread your music and the idea that you want to make money from it is of course first and foremost in any musician’s mind. But, there has been a recent kick lately from major artists around the world such as Prince and Radiohead to give away their music and it might have you a little nervous about the future of the music industry and the viability of making money online with your music. Continue Reading

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