Sitting down to write those first mind-racking band descriptions and introductions on your profile can be very hard. It involves a great deal of thinking, planning, and usually a lot of collaboration with the rest of the band, your friends and family members for ideas and the “right” thing to say. But, rather than worry excessively about what you want to say, you should consider what people want to read about your band.
New Fans and Innate Curiosity
When a new fan visits your site, they likely have three questions in mind:
- What kind of music do you play?
- What are you and the other band-members like?
- How does this affect me?
MySpace provides plenty of space and prompts for you to provide information about what kind of music you play and what kind of band you are. You can upload tracks for them to listen to, list your major influences, and create a series of mini-profiles with information about your band’s members. However, the third question is one of the most important and must be addressed carefully in the descriptions you write.
You might notice that many bands write a very long, involved profile discussing who they are, where they came from and what they see in their music. Other bands simply post a concert calendar and a short bio of 200 words. While a profile that is too long will simply bore readers, one that is too short does not address the question of “how it affects them.”
To address this question, you must write less with the “goal” of your music in mind and more with the “substance”. What do you do that is different from other bands and how do you interact with your fans? Fans want to know that you are an active, fun band. If you know you are going to be traveling a lot and that you will update your blog, respond to fan messages, and listen to requests, write that into your profile. If you want to hear feedback on a track or have a cool idea that you want to run by a large group of people, do it in your profile.
By combining the basic marketing information that all bands include in their profile – origins, influences, and aspirations – with the basic, interactive information that your fans want to hear, you can ensure they know what you want them to know while feeling like stopping by you profile has a positive effect on them.
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