Independent Music Marketing Resources at MaxLowe.net http://blog.maxlowe.net Taking the Mystery out of Music Marketing in a Web 2.0 World Fri, 07 Nov 2008 14:42:33 +0000 http://wordpress.org/?v=2.6 en 1517978http://www.feedburner.com Ariel Hyatt’s Cyber PR for Indie Artists http://feeds.feedburner.com/~r/maxlowe/~3/445540073/ http://blog.maxlowe.net/2008/11/07/ariel-hyatts-cyber-pr-for-indie-artists/#comments Fri, 07 Nov 2008 14:42:33 +0000 maxlowe http://blog.maxlowe.net/?p=309 Over the past few weeks, I’ve been doing some research on Ariel Hyatt and her PR prowess when it comes to independent music. I was planning to do a feature in the next week or so about how much of an undiscovered gem she and her service could be for a struggling act or artist. I mentioned her (hopefully) influential article about Twitter from musicthinktank.com on the blog yesterday.

Unfortunately, Ariel just launched a new marketing program for herself that will probably guarantee her and her team will be so busy they’ll be turning away loads of work for months. If you’re lucky enough to get a spot in one of her publicity programs, take advantage of it as soon as you can. If you’re truly certain your act is ready to compete on a worldwide stage, Ariel will be able to help you take it to the next level as far as online media is concerned. Just make sure to give your project plenty of lead time - your album promotion should start at least 3 months in advance of your release date!

Learn more about Ariel Hyatt’s Cyber PR Magic

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]]> http://blog.maxlowe.net/2008/11/07/ariel-hyatts-cyber-pr-for-indie-artists/feed/ http://blog.maxlowe.net/2008/11/07/ariel-hyatts-cyber-pr-for-indie-artists/ Twitter is a powerful tool for promoting your music online http://feeds.feedburner.com/~r/maxlowe/~3/444514404/ http://blog.maxlowe.net/2008/11/06/twitter-is-a-powerful-tool-for-promoting-your-music-online/#comments Thu, 06 Nov 2008 16:13:36 +0000 maxlowe http://blog.maxlowe.net/?p=301 I was cruising through some of Jimmy Shelter’s posts this morning. If you haven’t been to Jimmy’s blog recently, you should check it out. He has a great collection of resources for do-it-yourself indie music marketing.

In his Band Promotion Links IV post, Jimmy links to a really important article by Ariel Hyatt posted at musicthinktank.com (check it out). Ariel talks about Twitter, and how it’s a great tool to use for reaching new fans and making industry contacts.

Don’t underestimate the power of Twitter. If you happened to be watching Twitter’s election pages after Obama’s big win, you would have been amazed at the volume of ‘tweets’ that were rolling down the page, and the stories that were being told with just a few characters of text.

This is what you want to achieve with Twitter. No, I’m not talking about thousands of messages, but messages that help you tell a story about your act - to build a relationship with people who are following you and create a unique and interesting reason for them to care about who you are and what you do.

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]]> http://blog.maxlowe.net/2008/11/06/twitter-is-a-powerful-tool-for-promoting-your-music-online/feed/ http://blog.maxlowe.net/2008/11/06/twitter-is-a-powerful-tool-for-promoting-your-music-online/ How to get help promoting your music online http://feeds.feedburner.com/~r/maxlowe/~3/444172978/ http://blog.maxlowe.net/2008/11/06/how-to-get-help-promoting-your-music-online/#comments Thu, 06 Nov 2008 09:03:07 +0000 maxlowe http://blog.maxlowe.net/?p=284 What You Need:

Music social networking isn’t easy. Anyone who tells you it is just doesn’t understand the time and effort involved in creating and maintaining a quality profile on even just the most effective of the many music social networks online today.

Whether it’s Myspace, Purevolume, Last FM, Virb, Eventful, Jambase, Showclix, or one of the many other music industry focused tools you can use to promote your music and your live show, you’ll need to provide your fans and potential customers with consistent and concise information about your act and your sound to catch their eyes and ears before they move on to the next profile.

What You Get:

I’m tired of seeing artists struggling to figure out which music social networks to sign up for, how to update their profiles at each one, and just wishing they could spend more time focusing on their music instead of wasting time updating profiles that no one ever visits. Every time I start working with a new artist, these are some of the basic tasks they just can’t wrap their head around… and they’re the biggest thing standing between their talent and getting exposure to millions of new listeners worldwide.

That’s why I promised myself I would dedicate a few hours of my time each week to helping the bands and independent artists that need it the most get their profiles up to date on the most influential music social networks and promotion tools.

If you’re looking for a way to get ahead of the curve when it comes to music social networking and promoting your music online, check out this offer.

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]]> http://blog.maxlowe.net/2008/11/06/how-to-get-help-promoting-your-music-online/feed/ http://blog.maxlowe.net/2008/11/06/how-to-get-help-promoting-your-music-online/ What People Want to Read About Your Band http://feeds.feedburner.com/~r/maxlowe/~3/419620431/ http://blog.maxlowe.net/2008/10/13/what-people-want-to-read-about-your-band/#comments Mon, 13 Oct 2008 15:44:14 +0000 maxlowe http://blog.maxlowe.net/?p=37 Sitting down to write those first mind-racking band descriptions and introductions on your profile can be very hard. It involves a great deal of thinking, planning, and usually a lot of collaboration with the rest of the band, your friends and family members for ideas and the “right” thing to say. But, rather than worry excessively about what you want to say, you should consider what people want to read about your band.

New Fans and Innate Curiosity

When a new fan visits your site, they likely have three questions in mind:

  • What kind of music do you play?
  • What are you and the other band-members like?
  • How does this affect me?

MySpace provides plenty of space and prompts for you to provide information about what kind of music you play and what kind of band you are. You can upload tracks for them to listen to, list your major influences, and create a series of mini-profiles with information about your band’s members. However, the third question is one of the most important and must be addressed carefully in the descriptions you write.

You might notice that many bands write a very long, involved profile discussing who they are, where they came from and what they see in their music. Other bands simply post a concert calendar and a short bio of 200 words. While a profile that is too long will simply bore readers, one that is too short does not address the question of “how it affects them.”

To address this question, you must write less with the “goal” of your music in mind and more with the “substance”. What do you do that is different from other bands and how do you interact with your fans? Fans want to know that you are an active, fun band. If you know you are going to be traveling a lot and that you will update your blog, respond to fan messages, and listen to requests, write that into your profile. If you want to hear feedback on a track or have a cool idea that you want to run by a large group of people, do it in your profile.

By combining the basic marketing information that all bands include in their profile - origins, influences, and aspirations - with the basic, interactive information that your fans want to hear, you can ensure they know what you want them to know while feeling like stopping by you profile has a positive effect on them.

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]]> http://blog.maxlowe.net/2008/10/13/what-people-want-to-read-about-your-band/feed/ http://blog.maxlowe.net/2008/10/13/what-people-want-to-read-about-your-band/ MySpace vs. a ‘Real’ Website: Why You Still Need to Have a Website at yourbandname.com http://feeds.feedburner.com/~r/maxlowe/~3/412457017/ http://blog.maxlowe.net/2008/10/06/myspace-vs-a-real-website-why-you-still-need-to-have-a-website-at-yourbandnamecom/#comments Mon, 06 Oct 2008 04:31:20 +0000 maxlowe http://blog.maxlowe.net/?p=32 Too often, people tend to think of MySpace as the only marketing tool they need to have in place when they utilize the Internet for their music marketing. They post as many of their songs and their preferences as possible and invite a few hundred new friends to the fold and hope that this will be enough to get them into the upper rankings of bands with Internet presences.

But, it takes more than just a MySpace profile to create a solid online presence. You must have a well built, creatively constructed website at “yourbandname.com”. In today’s online economy, everything that has any prospect of selling must be placed on a website with the product name as the domain name and that includes your music.

There are three very simple reasons why:

1. Exposure - You gain more exposure with a domain name through search engines and directory listings. Anyone searching for your band name would be better off finding a dedicated domain than a MySpace profile because you can even further cater your image to your website and give them something to remember.

2. Marketing - A MySpace profile is easy to market to fellow MySpace members, but wide spread marketing tactics are best served with a domain name that can be submitted to directories, used in blogs and posted on other social networks.

3. Customization - MySpace is highly customizable, sure, but only for a social network. To truly get the creative and artistic freedom you need to target your audience, it must be done with a domain name that can be changed from multiple different angles whenever you want. Add more songs, include more information and if you must, link to your MySpace profile and friends.

A good, solid domain name will take you far in the music marketing business. It will allow you to more solidly approach and share your band’s musical aspirations with your fans without detracting from your MySpace profile. Think of your website as a blue print for your online marketing. MySpace is merely one of the wrenches used to put everything together.

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]]> http://blog.maxlowe.net/2008/10/06/myspace-vs-a-real-website-why-you-still-need-to-have-a-website-at-yourbandnamecom/feed/ http://blog.maxlowe.net/2008/10/06/myspace-vs-a-real-website-why-you-still-need-to-have-a-website-at-yourbandnamecom/ Using Twitter to Quickly and Easily Build a Devoted MySpace Audience http://feeds.feedburner.com/~r/maxlowe/~3/412447373/ http://blog.maxlowe.net/2008/10/06/using-twitter-to-quickly-and-easily-build-a-devoted-myspace-audience/#comments Mon, 06 Oct 2008 04:13:15 +0000 maxlowe http://maxlowe.net/blog/?p=15 Twitter is one of those micro niche tools that has developed in the last few years to take advantage of the various different opportunities available through Web 2.0 technologies. Basically, the service allows you to post a short, 140-character line about whatever it is you are doing at any given time. You can upload them directly to the website or from a cell phone. It is basically a take on the status messages so many people use on their social networking profiles as applied to the Internet at large.

So, what can this basic little gadget do for you and your MySpace profile? It might seem straightforward – a widget that tells people what you are doing – but it can be so much more if you let it.

Twitter on the Go

First, you need to find the right application for your MySpace profile. You can find plenty of simple, easy to install Twitter profile widgets that will display your posts directly on your profile. Make it as unobtrusive as possible and with the same colors as your background and it shouldn’t stand out too much.

Next, start posting to your Twitter. The best part is that you can post from anywhere in the world by texting your posts in through SMS. After setting up your cell phone to work with Twitter, you can post from shows, on the bus, or the comfort of your own bed.

Now, make sure to post as often as possible. If you post often enough, you will create an effect similar to that of a blog – an interesting, content filled glimpse into your life. Especially if you are able to post to it everyday, you can be sure to have something new and interesting for your visitors each time they visit your profile – one of the most important things you can do.

Ultimately, twitter is just another small tool in the monstrous toolbox that is the Internet. But, like the other tools that are available to you, Twitter – when used properly – can provide a solid boost to your page views, fans, and ultimately to the connection you have with those fans. You want them to keep coming back, so give them something to come back for.

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]]> http://blog.maxlowe.net/2008/10/06/using-twitter-to-quickly-and-easily-build-a-devoted-myspace-audience/feed/ http://blog.maxlowe.net/2008/10/06/using-twitter-to-quickly-and-easily-build-a-devoted-myspace-audience/ The Darcys headline MySpace NXNE Showcase http://feeds.feedburner.com/~r/maxlowe/~3/308817489/ http://blog.maxlowe.net/2008/06/10/the-darcys-headline-myspace-nxne-showcase/#comments Tue, 10 Jun 2008 12:59:26 +0000 maxlowe http://blog.maxlowe.net/2008/06/10/the-darcys-headline-myspace-nxne-showcase/ Holy crap.

If you’re in Toronto, Canada for the North by Northeast (NXNE) Music Festival, you probably don’t want to miss the MySpace NXNE Showcase at Sneaky Dee’s (413 College St. at Bathurst) on Thursday night.

Doors @ 8:30pm.

The Darcys (Kirby, Wes, Jason, Mike and Dave) hit the stage at 1am to play their hearts out for music industry buffs like yourself.

MySpace has been plugging the show like crazy, driving hundreds of new fans to The Darcy’s profile. They’re promoting these Toronto/Halifax boys next to acts like Coldplay, Radiohead and the like. I sense the world is catching on to that infectious sound called Endless Water.

Joining The Darcys on the bill Thursday night:

nxnemyspacebill.jpg

Check out The Darcys on MySpace here.

UPDATE:

Speaking of Coldplay…according to MuchMusic.com they’ve rescheduled their Toronto shows (originally planned for October) to July 30th. That’s 3 months earlier!

Tickets on sale Saturday, June 14 @ 10am ET at the usual outlets (Ticketmaster.ca, Livenation.com or by phone 416-870-800).

$49.50, $77.50 & $97.50 + fees.

So if you happen to know anyone tight with Chris Martin, let them know you want to see The Darcy’s set the stage for him LIVE in TO!

Preview Coldplay’s new album Viva La Vida (Due out June 17) FREE over here at MuchMusic.com

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]]> http://blog.maxlowe.net/2008/06/10/the-darcys-headline-myspace-nxne-showcase/feed/ http://blog.maxlowe.net/2008/06/10/the-darcys-headline-myspace-nxne-showcase/ IACmusic.com: MySpace the way it should be? http://feeds.feedburner.com/~r/maxlowe/~3/291953631/ http://blog.maxlowe.net/2008/05/16/iacmusiccom-myspace-the-way-it-should-be/#comments Fri, 16 May 2008 23:11:33 +0000 maxlowe http://blog.maxlowe.net/2008/05/16/iacmusiccom-myspace-the-way-it-should-be/ What do you do when your friend ignores you for a few weeks?

Hopefully, you forgive and forget because I apologize for being so slack on keeping up to date over here. I’ve been pretty focused on a few new music related projects (details coming soon) and this part of my life (the one that doesn’t pay) has taken a back seat.

On a related note, I recommend anyone with interesting content to share try seeding a page or two on StumbleUpon.com. There has been a lot of hype around using StumbleUpon to generate traffic and interest for your music and/or website but I’ve recently been blown away by the thousands of hits I’m seeing to this site from StumbleUpon. We’ll take a closer look at this in the near future…

On the topic of the future, I received this note in my inbox today:

If you’ve been paying attention, you already know that My Space is on the decline for indies. It has become a surrogate for major labels and it is also now evident that few people read the bulletins anymore, so building that friend list for most has been a major waste of time. Why wade around in overcrowded waters where many artists are trying to fool the system, when you can be part of a truly innovative site where the traffic (which is enormous, by the way) is not mainly a dating pickup joint but rather is made up of serious indie music lovers, many who run internet stations and work to promote your music for you.

In recent months, thousands of My Space artists have migrated to IACmusic.com. They set up a page and get immersed rather quickly because IAC is where the legitimate indie culture on the web congregates. We don’t bother with outdated gimmicks like friend lists but focus on the appreciation of quality music, the heart of the site is the amazing station/playlist set up which totally blows away anything of its kind anywhere else. IAC belongs to the artists, it’s the perfect union of internet and music You will meet collaborators and journalists. We could go on but if you start a free page for your songs you will absolutely see for yourself. IAC is intelligent, not corporate. You will remember why you got into music in the first place. Do you write quality songs? Then there’s one place you need to be.

start a free page here
IACmusic.com homepage (where your songs and blogs show up immediately)

And then came across this post on some users’ expeirences.

What do you think? Leave your comments below!

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]]> http://blog.maxlowe.net/2008/05/16/iacmusiccom-myspace-the-way-it-should-be/feed/ http://blog.maxlowe.net/2008/05/16/iacmusiccom-myspace-the-way-it-should-be/ Now Search The Best Indie Music Promotion Resources on the Internet from maxlowe.net! http://feeds.feedburner.com/~r/maxlowe/~3/279924197/ http://blog.maxlowe.net/2008/04/29/now-search-the-best-indie-music-promotion-resources-on-the-internet-from-maxlowenet/#comments Tue, 29 Apr 2008 07:49:31 +0000 admin http://blog.maxlowe.net/2008/04/29/now-search-the-best-indie-music-promotion-resources-on-the-internet-from-maxlowenet/ Recently one of my blog posts about how to keep up a good MySpace blog was featured on Knowthemusicbiz.com. I’m really pleased to see how fast that site is growing because it links together all of the best music business resources on the web, totally free. Most of the time, if you’ve got a question about something that has to do with the music biz - general and specific - you’re going to be able to find a few opinions archived at Knowthemusicbiz.com.

I figured I’d try out a Google Search box to make it easier to search for information on whatever topic you’re scratching you’re head about. You should be able to search maxlowe.net, knowthemusicbiz.com or the whole internet from here. I’m not 100% sure yet it’s going to work, but we’ll give it a few days and see what happens…


Google
 

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]]> http://blog.maxlowe.net/2008/04/29/now-search-the-best-indie-music-promotion-resources-on-the-internet-from-maxlowenet/feed/ http://blog.maxlowe.net/2008/04/29/now-search-the-best-indie-music-promotion-resources-on-the-internet-from-maxlowenet/ The Ultimate Guide to Promoting Your Music Online: A shameless plug for my book… http://feeds.feedburner.com/~r/maxlowe/~3/275061779/ http://blog.maxlowe.net/2008/04/21/the-ultimate-guide-to-promoting-your-music-online-a-shameless-plug-for-my-book/#comments Tue, 22 Apr 2008 01:19:30 +0000 maxlowe http://blog.maxlowe.net/2008/04/21/the-ultimate-guide-to-promoting-your-music-online-a-shameless-plug-for-my-book/ The world of online independent music marketing is getting more confusing every day. Sometimes it’s difficult for busy independent artists to quickly learn the tools and tricks that will help them reach new fans and industry contacts and keep in touch with their current fanbase.

Back to Basics

Whether you’re new to the MySpace phenomenon or you’re disappointed with your profile’s success so far and looking to focus on making a mark, I’ll show you how to set up your MySpace profile properly with all the most important information. We’ll make making friends a snap and help you understand how to network within the MySpace community. I’ll tell you how you can make sure you’re seen and heard on MySpace and help you use comments and bulletins to get the message out and promote shows, albums and tours. We’ll talk about where MySpace fits into your overall promotion strategy and give you a quick crash course in avoiding spam and how make sure you’re being polite to your friends.

Marketing Music Online

Once you get the basics and more under your belt we’ll go beyond MySpace to use other social networks, blogging, groups and forums, viral marketing, YouTube Flickr, Squidoo, social bookmarking, widgets, and Technorati to promote your profile and your music.
I’ll even let you in on the secrets major artists use to keep up with their thousands of friend requests and still keep growing.

The Secret to Success on MySpace

Finally, we’ll discuss the future of social network marketing so that you can understand and explain why you MUST become skilled at promoting through MySpace, other social networks and other Web 2.0 services TODAY or risk being left behind in the next evolution of the internet.

Subscribe to my daily blog at blog.maxlowe.net for more free tips and information about independent music marketing online.


We truly believe we’ve created a guide that will help anyone involved in today’s rapidly changing music industry to better understand the social networking phenomenon and show them how to leverage this powerful tool to cut through the clutter and support their growing career.

We’re eager to help you understand the possibilities you have to showcase your music, interact with your fans, promote your shows, sell your records and network with industry contacts - all from your MySpace profile!

Download a preview chapter from my eBook, ‘Max Lowe’s Ultimate Guide to Promoting Your Music Online’ by clicking here.

Keep the music coming,

Max Lowe

Learn how to build a MySpace profile that cuts through the clutter and helps support your budding music career.

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