Twitter is one of those micro niche tools that has developed in the last few years to take advantage of the various different opportunities available through Web 2.0 technologies. Basically, the service allows you to post a short, 140-character line about whatever it is you are doing at any given time. You can upload them directly to the website or from a cell phone. It is basically a take on the status messages so many people use on their social networking profiles as applied to the Internet at large.

So, what can this basic little gadget do for you and your MySpace profile? It might seem straightforward – a widget that tells people what you are doing – but it can be so much more if you let it.

Twitter on the Go

First, you need to find the right application for your MySpace profile. You can find plenty of simple, easy to install Twitter profile widgets that will display your posts directly on your profile. Make it as unobtrusive as possible and with the same colors as your background and it shouldn’t stand out too much.

Next, start posting to your Twitter. The best part is that you can post from anywhere in the world by texting your posts in through SMS. After setting up your cell phone to work with Twitter, you can post from shows, on the bus, or the comfort of your own bed.

Now, make sure to post as often as possible. If you post often enough, you will create an effect similar to that of a blog – an interesting, content filled glimpse into your life. Especially if you are able to post to it everyday, you can be sure to have something new and interesting for your visitors each time they visit your profile – one of the most important things you can do.

Ultimately, twitter is just another small tool in the monstrous toolbox that is the Internet. But, like the other tools that are available to you, Twitter – when used properly – can provide a solid boost to your page views, fans, and ultimately to the connection you have with those fans. You want them to keep coming back, so give them something to come back for.

Popularity: 20% [?]

Holy crap.

If you’re in Toronto, Canada for the North by Northeast (NXNE) Music Festival, you probably don’t want to miss the MySpace NXNE Showcase at Sneaky Dee’s (413 College St. at Bathurst) on Thursday night.

Doors @ 8:30pm.

The Darcys (Kirby, Wes, Jason, Mike and Dave) hit the stage at 1am to play their hearts out for music industry buffs like yourself.

MySpace has been plugging the show like crazy, driving hundreds of new fans to The Darcy’s profile. They’re promoting these Toronto/Halifax boys next to acts like Coldplay, Radiohead and the like. I sense the world is catching on to that infectious sound called Endless Water.

Joining The Darcys on the bill Thursday night:

Check out The Darcys on MySpace here.

UPDATE:

Speaking of Coldplay…according to MuchMusic.com they’ve rescheduled their Toronto shows (originally planned for October) to July 30th. That’s 3 months earlier!

Tickets on sale Saturday, June 14 @ 10am ET at the usual outlets (Ticketmaster.ca, Livenation.com or by phone 416-870-800).

$49.50, $77.50 & $97.50 + fees.

So if you happen to know anyone tight with Chris Martin, let them know you want to see The Darcy’s set the stage for him LIVE in TO!

Preview Coldplay’s new album Viva La Vida (Due out June 17) FREE over here at MuchMusic.com

Popularity: 26% [?]

What do you do when your friend ignores you for a few weeks?

Hopefully, you forgive and forget because I apologize for being so slack on keeping up to date over here. I’ve been pretty focused on a few new music related projects (details coming soon) and this part of my life (the one that doesn’t pay) has taken a back seat. Continue Reading

Popularity: 17% [?]

Recently one of my blog posts about how to keep up a good MySpace blog was featured on Knowthemusicbiz.com. I’m really pleased to see how fast that site is growing because it links together all of the best music business resources on the web, totally free. Most of the time, if you’ve got a question about something that has to do with the music biz – general and specific – you’re going to be able to find a few opinions archived at Knowthemusicbiz.com.

I figured I’d try out a Google Search box to make it easier to search for information on whatever topic you’re scratching you’re head about. You should be able to search maxlowe.net, knowthemusicbiz.com or the whole internet from here. I’m not 100% sure yet it’s going to work, but we’ll give it a few days and see what happens…

Enter your search terms

Web maxlowe.net knowthemusicbiz.com   Submit search form

Popularity: 13% [?]

You’ve probably heard the term “viral marketing” more than a few times in the past. It’s bandied about enough these days. It is an extremely important and highly viable means by which you can actively engage an audience well beyond your own. Unfortunately, it is also very hard to know when a viral marketing concept will actually be successful. It might take multiple tries and repeated trial and error to be sure something will work. Continue Reading

Popularity: 12% [?]

At least that’s my take on the new MySpace music site reported to be taking shape in the New York Times yesterday.

According to the NYT:

Visitors to the site will be able to listen to free streaming music, paid for with advertising, and share customized playlists with their friends. They will also be able to download tracks to play on their mobile devices, putting the new site in competition with similar services like Apple, Amazon and eMusic. Continue Reading

Popularity: 10% [?]

When social networking was originally created in the 1990s, no one knew that it would become the indelibly powerful marketing force that it now is. The growth of new technologies in the early 2000s made it possible for sites like MySpace to become so incredibly massive that their populations would rank them amongst the top 10 most populous nations in the world. Continue Reading

Popularity: 13% [?]

So, you’ve decided to create a blog on MySpace – one of the single most effective ways to draw an audience to your profile. Before you get started, it is important that you know exactly what seven things you can do to ensure that crowd shows up though – otherwise, you will be left scratching your head at the lack of views: Continue Reading

Popularity: 27% [?]