When social networking was originally created in the 1990s, no one knew that it would become the indelibly powerful marketing force that it now is. The growth of new technologies in the early 2000s made it possible for sites like MySpace to become so incredibly massive that their populations would rank them amongst the top 10 most populous nations in the world. Continue Reading

Popularity: 13% [?]

So, you’ve decided to create a blog on MySpace – one of the single most effective ways to draw an audience to your profile. Before you get started, it is important that you know exactly what seven things you can do to ensure that crowd shows up though – otherwise, you will be left scratching your head at the lack of views: Continue Reading

Popularity: 27% [?]

In case you haven’t already caught on, YouTube launched their Insight service on Wednesday and it has some rich potential for you if you do any viral or other video promotion of your music.

This post on the YouTube blog announcing the Insight release describes the analytics service as “a free tool that enables anyone with a YouTube account to view detailed statistics about the videos that they upload to the site.” Continue Reading

Popularity: 21% [?]

Kevin Kelly has published the most up to date and articulate expression of the economics behind the new music industry I can find anywhere.

In his post titled ‘1000 True Fans’, Kelly puts the power of social networking into dollar terms for your band. Continue Reading

Popularity: 10% [?]

I’ve been meaning to write a post about the essential steps to the bigger ’system’ of the new music industry, not just the online component that we talk about alot on this blog.Turns out Jimmy Shelter has already said it better than I ever could. Continue Reading

Popularity: 10% [?]

I thought I’d take a minute to switch from the regular topic of online music promotion to the tried and true offline epitome of breaking your band at the grassroots – touring.

Take a look at Martin Atkins’ Tour Smart, a must have book of touring secrets every artist should read before heading on tour. I bring this up because a lot of you have been talking to me about ideas for promoting your summer tour on the internet. Continue Reading

Popularity: 5% [?]

If I thought it was possible, I would confess to being madly in love with this plugin designed for any band using the Wordpress platform for their website.

Calling itself ‘tour management for Wordpress’, Gigpress gives you a powerful way to manage your upcoming gig calendar whether you’re playing a few shows a year or doing a worldwide tour. Don’t just take my word for it.Check out the official site for a complete list of features.

Popularity: 4% [?]

Get help writing your band bio

Cullen Hendrix tells you exactly how NOT to write your band’s bio in this post I stumbled across when looking for resources about putting the story of your music online. If you’re not ready to hire a pro to do the work, take a minute to consider your approach. Continue Reading

Popularity: 53% [?]