Band Promotion 101 - Back to Basics

I’ve been meaning to write a post about the essential steps to the bigger ’system’ of the new music industry, not just the online component that we talk about alot on this blog.

Turns out Jimmy Shelter has already said it better than I ever could.

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Leap Year 2008 - How Are You Going to Spend Your Extra Day?

If you’re looking to better understand the world of MySpace, Facebook, iLike, viral marketing, blogging, social networking and how other bands like yours are using these tools and the concept of’ ‘Web 2.0′ to reach fans who really dig their music, you owe it to yourself to at least read the FREE chapter I’m giving away. It gives a quick overview of some of the services and ideas we cover together later in the book.

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Everyone Wants Something for Free - What are You Offering?

One of the basic, irrefutable truths of all marketing techniques is that you must offer something above and beyond what you customer expects. Like it or not, your band’s marketing campaign needs to utilize the same basic marketing concepts as almost every other major company and brand out there and that includes providing something that [...]

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5 Tricks They Didn’t Teach You in Music Marketing 101 That Will Change the Way You Think About Promoting Your Music Online

The Internet is a whole new world of promotional opportunities. Essentially everything you thought you knew about the business can be thrown out the window when you log into MySpace or any of a dozen other social networks to find new fans. Those bands that fail to make the essential adjustment are doomed to fail until they realize just how different everything is. For the rest of you, here are 5 essential tips that help you look beyond the basics of Music Marketing to find what you can really accomplish online.

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