Archive for maxlowe

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The Ultimate Guide to Promoting Your Music Online: A shameless plug for my book…

If you’re new here, you may want to subscribe to my RSS feed. Be sure to enter your band in our Socially Awesome Band of the Week contest and thanks for visiting!The world of online independent music marketing is getting more confusing every day. Sometimes it’s difficult for busy independent artists to quickly learn the [...]

Popularity: 40% [?]

21Apr2008 | maxlowe | 1 comment | Continued
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Viral Marketing for Beginners - What every Music Marketer Should Know

You’ve probably heard the term “viral marketing” more than a few times in the past. It’s bandied about enough these days. It is an extremely important and highly viable means by which you can actively engage an audience well beyond your own. Unfortunately, it is also very hard to know when a viral marketing concept [...]

Popularity: 23% [?]

14Apr2008 | maxlowe | 0 comments | Continued
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MySpace teams up with Major Labels, Screws Indie Artists?

At least that’s my take on the new MySpace music site reported to be taking shape in the New York Times yesterday.
According to the NYT:
Visitors to the site will be able to listen to free streaming music, paid for with advertising, and share customized playlists with their friends. They will also be able to download [...]

Popularity: 20% [?]

4Apr2008 | maxlowe | 1 comment | Continued
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What Digg and Social Bookmarking Can Do For Your Music

When social networking was originally created in the 1990s, no one knew that it would become the indelibly powerful marketing force that it now is. The growth of new technologies in the early 2000s made it possible for sites like MySpace to become so incredibly massive that their populations would rank them amongst the top [...]

Popularity: 23% [?]

2Apr2008 | maxlowe | 1 comment | Continued
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7 Tips to Writing a Crowd Drawing MySpace Blog

So, you’ve decided to create a blog on MySpace - one of the single most effective ways to draw an audience to your profile. Before you get started, it is important that you know exactly what seven things you can do to ensure that crowd shows up though - otherwise, you will be left scratching [...]

Popularity: 41% [?]

2Apr2008 | maxlowe | 4 comments | Continued
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YouTube Insight: Great for Bands and Musicians!

In case you haven’t already caught on, YouTube launched their Insight service on Wednesday and it has some rich potential for you if you do any viral or other video promotion of your music.
This post on the YouTube blog announcing the Insight release describes the analytics service as “a free tool that enables anyone with [...]

Popularity: 49% [?]

28Mar2008 | maxlowe | 0 comments | Continued
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Meet The Darcys

Meet The Darcys. You’ll be glad you did.
These up-and-coming Canadian indie-rockers (#5 on Clash Magazine’s Top 10 New Canadian Acts) are using all the right tools to maximize their presence and build a growing fanbase online.
Here’s their latest YouTube video:
You need to a flashplayer enabled browser to view this YouTube video
You’ll also want to check [...]

Popularity: 17% [?]

20Mar2008 | maxlowe | 5 comments | Continued
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Don’t even think about becoming an artist without reading this article.

Kevin Kelly has published the most up to date and articulate expression of the economics behind the new music industry I can find anywhere.

In his post titled ‘1000 True Fans’, Kelly puts the power of social networking into dollar terms for your band.

Popularity: 16% [?]

19Mar2008 | maxlowe | 0 comments | Continued
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