Over the past few weeks, I’ve been doing some research on Ariel Hyatt and her PR prowess when it comes to independent music. I was planning to do a feature in the next week or so about how much of an undiscovered gem she and her service could be for a struggling act or artist. I mentioned her (hopefully) influential article about Twitter from musicthinktank.com on the blog yesterday.

Unfortunately, Ariel just launched a new marketing program for herself that will probably guarantee her and her team will be so busy they’ll be turning away loads of work for months. If you’re lucky enough to get a spot in one of her publicity programs, take advantage of it as soon as you can. If you’re truly certain your act is ready to compete on a worldwide stage, Ariel will be able to help you take it to the next level as far as online media is concerned. Just make sure to give your project plenty of lead time – your album promotion should start at least 3 months in advance of your release date!

Want to know more about promoting your music online? Learn more from Ariel Hyatt’s CyberPR.

More of Ariel Hyatt’s resources:

Music Success in 9 Weeks

Roadmap to Social Media Success

Cyber PR Publicity Campaigns

Popularity: 23% [?]

I was cruising through some of Jimmy Shelter’s posts this morning. If you haven’t been to Jimmy’s blog recently, you should check it out. He has a great collection of resources for do-it-yourself indie music marketing.

In his Band Promotion Links IV post, Jimmy links to a really important article by Ariel Hyatt posted at musicthinktank.com (check it out). Ariel talks about Twitter, and how it’s a great tool to use for reaching new fans and making industry contacts.

Don’t underestimate the power of Twitter. If you happened to be watching Twitter’s election pages after Obama’s big win, you would have been amazed at the volume of ‘tweets’ that were rolling down the page, and the stories that were being told with just a few characters of text.

This is what you want to achieve with Twitter. No, I’m not talking about thousands of messages, but messages that help you tell a story about your act – to build a relationship with people who are following you and create a unique and interesting reason for them to care about who you are and what you do.

Popularity: 24% [?]