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Too often, people tend to think of MySpace as the only marketing tool they need to have in place when they utilize the Internet for their music marketing. They post as many of their songs and their preferences as possible and invite a few hundred new friends to the fold and hope that this will be enough to get them into the upper rankings of bands with Internet presences.

But, it takes more than just a MySpace profile to create a solid online presence. You must have a well built, creatively constructed website at “yourbandname.com”. In today’s online economy, everything that has any prospect of selling must be placed on a website with the product name as the domain name and that includes your music.

There are three very simple reasons why:

1. Exposure - You gain more exposure with a domain name through search engines and directory listings. Anyone searching for your band name would be better off finding a dedicated domain than a MySpace profile because you can even further cater your image to your website and give them something to remember.

2. Marketing - A MySpace profile is easy to market to fellow MySpace members, but wide spread marketing tactics are best served with a domain name that can be submitted to directories, used in blogs and posted on other social networks.

3. Customization - MySpace is highly customizable, sure, but only for a social network. To truly get the creative and artistic freedom you need to target your audience, it must be done with a domain name that can be changed from multiple different angles whenever you want. Add more songs, include more information and if you must, link to your MySpace profile and friends.

A good, solid domain name will take you far in the music marketing business. It will allow you to more solidly approach and share your band’s musical aspirations with your fans without detracting from your MySpace profile. Think of your website as a blue print for your online marketing. MySpace is merely one of the wrenches used to put everything together.