Sell More CDs - How to Increase Your CD Release Success by 600%!

February 20th, 2008 • Related • Filed Under
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I usually limit myself to a post a day, but I couldn’t wait to point out this post titled “Study: Blogs Trump MySpace for Selling Music” by Mack Collier over at mpdailyfix.com.

He’s talking about this study from NYU’s Stern School of Business that found blogging has a positive impact on the success of a CD release - more than the number of friends you have on your MySpace profile.

This is something I’ve been saying for a while. It’s why I dedicated a section of my eBook, The Ultimate Guide to Promoting Your Music Online, to introducing the concept of blogging for music promotion.

HypeBot has reported on this as well. As they point out:

“According to the study, if 40 or more blog posts were made before an album’s release sales ended up being three to four times times the average for both indie and major releases. If blog posts crossed 250, album sales rose to six times the average regardless of label.”

Of course, major labels still have success using traditional methods, but this goes to show that it’s possible to get serious results by embracing the world of Web 2.0.

If you haven’t jumped on board social marketing to support your music marketing yet, you’re missing out! Download a FREE preview of The Ultimate Guide to Promoting Your Music Online today, surf this blog, and gain an advantage in your music promotion strategy before the others catch on!

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There Are 4 Responses So Far. »

  1. Comment by Chris Moran on 20 February 2008:

    I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.

    Chris Moran

  2. Comment by admin on 20 February 2008:

    I approved this last comment by ‘Chris Moran’ to demonstrate how genuine comment spam can look. ‘Chris Tackett’ posted an identical comment to another post here at maxlowe.net on February 3, 2008.

  3. Comment by Alex on 20 February 2008:

    I wonder how much of that is actually cause and not just effect. It seems to me that hyped CDs that a lot of people are looking forward to will result in both high sales and lots of blog posts preceding it.

    I’m sure blogging can help in boosting CD sales, but the things I’ve read about this study don’t seem to definitely be able to link one as being the cause of the other.

  4. Comment by maxlowe on 21 February 2008:

    Alex,

    I think you’re missing the point. Hype is exactly what we’re looking for, and this study is suggesting that one of the best ways to generate hype is to have a solid blogging strategy pre-release.

    The big question is, WHO needs to be blogging? Does it matter? Do any 250 bloggers create the ‘critical mass’ necessary to launch a record 600% better than the average? How do you get people blogging about your upcoming release?

    I’ll be testing this more closely in the coming weeks…stay tuned for my own results!

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