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Your MySpace profile is more than just a hobby. It is the quintessential tool in your online music marketing campaign. For that reason, you must treat is as such and make sure to remain as active in updating, monitoring, and using that profile as possible. Your profile must straddle a very thin line between a traditional social space and an interesting, interactive location for fans to visit and learn more about your band.

The Boredom Trap

It’s easy to get bored with MySpace - especially when you are using it as a marketing platform and everyone you interact with is essentially a nameless entity in a sea of potential and current fans. This is the very attitude that can lead your profile to the dredges of the music listings though, on page 71,000 where no one ever visits.

Foremost, ensure you maintain a steady presence on MySpace as often as possible. Even if you are bored out of your mind, keep updating your profile, responding to messages, and writing new blog posts as often as possible or you will start to lose the fans that you so diligently collected.

Second, don’t let boredom be the only path you travel down. Think about ways to be productive with your profile that are not the “same old” boring methods. Blog writing is always an interesting diversion and remaining in touch with the fans that contact you can keep you from becoming bored with their conversation too easily.

It is Not Quite a Job - But Treat it the Same

Your profile is not a job that you must wake up every day at 8am to check on. However, many of the same responsibilities apply that would apply to a job. You must check your profile every day. You must update your blog, write new information and reply to your fans every day. You must look for new friends, change your concert listings, and think of new ways to expand your presence every day.

It may seem like a chore after a while, but remember that the key to your success as a band is no longer solely in the quality of your music - it is in your ability to get your music to the people and ensure they have a chance to listen to it. That requires your daily, dedicated involvement, no matter how boring it might become.